Determined to redefine contemporary notions of luxury, Seoul-based brandWe11done— pronounced “well done”—creates modernreinterpretations of by gone forms. Founders Dami Kwon and JessicaJung originally enchanted Korea’s style aficionados in 2014 with Rare Market: a concept boutique with curated selections from emerging international designers. We11done debuted one year later with acollection of athleisure and streetwear-inspired styles. Merging late1990s and early 2000s aesthetics, Kwon and Jung’s era-spanning reference points create a feeling of futurity. Understated sophistication is remixed with contemporary nostalgia to carry atimeless sartorial currency across the label’s eclectic productrange. Functional, sportive, and sleek, We11done’s versatile designs levy refined classic elements into contemporary lifestylepieces.

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